‘Love’ is, of course, difficult to measure in numbers, but there is one metric on Facebook – fans. Our teams across our studios work hard to create games that our players love to play together as much as we love to create them. ‘Love’ has always been an important success metric for us at Playfish. Today we’re delighted to announce passing another milestone – 1,000,000 fans! And it’s the first game on Facebook to get there! Around 3 million people play every day, and around 11 million played in the last month alone. Since launch 8 months ago it has grown steadily to become the biggest game on Facebook by daily active users. We’ve been delighted to watch the continuous growth of Pet Society – our social virtual world on Facebook and MySpace.
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